Here are some helpful tips for designing a search engine friendly website:
1. Analyze keywords - Do this even before you start designing or else you may have to return and clean up some of your website design. Make use of the keyword research tool, Free Keywords Word Tracker (freekeywords.wordtracker.com) to research the most accepted keywords that pertain to the subject matter of your website. Free Keywords Word Tracker will show how many people have searched for that particular keyword or phrase over several search engines.
2. Make a list of around 100 keywords or keyword phrases that you can include within your website pages. After having accomplished the above research, you should have found the keywords that were searched on most commonly, except only produce a small number of competing websites.
3. Write an article of 250 - 500 words of text for the top of each website page. Placed your keywords within this text being watchful not have them so close together that your copy reads strange for your visitors. Plan to please the search engines also as your website visitors.
4. Optimize Meta tags - Most significant Meta tags are the title and description Meta tags. The keyword Meta tag has misplaced its effectiveness due to people spamming it, however include it anyway as some search engines still measured it. Place your keywords within each of these Meta tags. The title Meta tag should be a short sentence about the purpose of your website. In your description Meta tag, write a sentence on the greatest benefit of your website. Your keyword Meta tag should include the most frequently used keywords contained within your website page.
5. Include Heading Tags - These can range form H1-H6 most website designers will only use H1-H3. These tags separate each section of your website page with subheadings. The H1 tag contains the large font and is the most important. Inside the descriptive text of these header tags you should include the keyword phrases placed in the same way as your keyword phrases that are within your keyword Meta tags.
6. Make use of alt tag - write a short description for the alt tag of your image. The alt tag has 2 purposes:
a) Visitors can read the description if they can not see the image.
b) Search engines only spider text (not images), so this could help your website's rankings.
7. Reduce image size - Too many images or large images on your website page will slow down the loading time of your website. Confirm your images have a resolution of 72ppi. Slice big images into smaller pieces with your graphics editor.
8. Find incoming links (backward links) - websites that link to yours raise your link popularity. Search for websites that are relevant with yours and have a PR 3 or more to do a link exchange. Write optimized articles and include them on your website. This means your website has a greater opportunity of being indexed quickly also as getting a boost in its rankings.
Create absolute links from all your internal pages to your home page. This will increase the number of links pointing to your homepage.
9. Make use of Cascading Style Sheets (CSS) to implement a clean design throughout your website. This will decrease the time to implement a consistent text (or layout) style for your website. It will as well enable you to easily update your whole website should you wish to make any future changes.
10. Place any script code into external files - when using JavaScript (i.e. for exchange images on your navigation bar) it creates a lot of code between the header tags, pushing down the text that search, engines would spider first. Placing the script code in an outer file reduces the code to just one line.
11. Write clean html code - website editors frequently write additional code. This can increase the loading time of your website pages. Verify your html code by running it through an html validator.
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